Using data from preregistered survey experiments conducted around recent elections in the United States and India, researchers assessed the effectiveness of a Facebook intervention modeled closely on the world’s largest media literacy campaign, which provided “tips” on how to spot false news to people in 14 countries. Results indicate that exposure to this intervention reduced the perceived accuracy of both mainstream and false news headlines, but effects on the latter were significantly larger. As a result, the intervention improved discernment between mainstream and false news headlines among both a nationally representative sample in the United States (by 26.5%) and a highly educated online sample in India (by 17.5%). This increase in discernment remained measurable several weeks later in the United States.
Guess, A. et al. (2020). A digital media literacy intervention increases discernment between mainstream and false news in the United States and India.
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